Using Choice Modeling To Supercharge Your Business
Year of publication: |
2010
|
---|---|
Authors: | Cook, George R. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 27.2010, 7, p. 648-649
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Modelling | Consumer marketing | Consumer research | Marketing models | Decision making | Customers |
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