Using Corporate Advertising to Improve Public Perception of Energy Companies
Year of publication: |
2015
|
---|---|
Authors: | Smith, Katherine Taken ; Smith, Murphy ; Dunbar, Seth |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (22 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Strategic Marketing, 22(4): 347-356, 2014 |
Classification: | M3 - Marketing and Advertising ; M4 - Accounting and Auditing ; M37 - Advertising ; M41 - Accounting |
Source: | ECONIS - Online Catalogue of the ZBW |
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