Using fuzzy logic approach in estimating individual guest loyalty level for international tourist hotels
Year of publication: |
2015
|
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Authors: | Lau, Henry ; Nakandala, Dilupa ; Li, Zhao ; Lai, Ivan K. W. |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 21.2015, 1/2/3, p. 127-145
|
Subject: | guest loyalty | fuzzy logic | tourism | Fuzzy-Set-Theorie | Fuzzy sets | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Internationaler Tourismus | International tourism |
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