Using multi-informant designs to address key informant and common method bias
Year of publication: |
2012
|
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Authors: | Homburg, Christian ; Klarmann, Martin ; Totzek, Dirk |
Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 81-102
|
Subject: | Marktforschung | Market research | Datenqualität | Data quality |
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