Using Neuromarketing for Understanding Consumer Behavior Online
Year of publication: |
2012
|
---|---|
Authors: | Zara, Adina |
Published in: |
Revista de Marketing Online (Journal of Online Marketing). - Academy of Economic Studies, School of Marketing. - Vol. 6.2012, 1, p. 82-91
|
Publisher: |
Academy of Economic Studies, School of Marketing |
Subject: | comportamentul online al cumparatorilor | cercetare de marketing | neuromarketing | publicitate | online consumer behavior | marketing research | advertisement |
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