Using service quality to enhance the perceived quality of store brands
Year of publication: |
2009
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Authors: | Huang, Min-hsin |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 20.2009, 1/2, p. 241-252
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Subject: | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Wahrnehmung | Perception | Markenartikel | Brand | Taiwan |
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