Using Social Media as A Tool for Promoting Festival Tourism
The impact of social media on Tourism has been one of the main topics in tourism research. Many studies discuss and analyze the impact of social media on Tourism. However, less research studied on the impact of social media on specific, like festivals tourism. Festival make people united and the experiences of those participating in festivals can have a significant influence on others and social media provides the perfect channel for sharing their experiences. This research focused on social media factors that influenced visitors in the festival tourism. The study was designed to explored how social media factors impact to festival tourism. The structured interview was conducted to confirm social media factors from secondary data. The results show that social media better use as a search engine tools. For future research it is suggested to conduct quantitative survey to confirm these social media factors which analyzed by this study
Year of publication: |
2020
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Authors: | Wu, Pei-Ying |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Großveranstaltung | Big event | Online-Marketing | Internet marketing | Tourismus | Tourism | Tourismusmarketing | Tourism marketing |
Saved in:
freely available
Extent: | 1 Online-Ressource (16 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 7, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3644862 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012828964
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