Using social media data to understand mobile customer experience and behavior
Year of publication: |
2011
|
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Authors: | Hsu, Wenling ; Jacobsen, Guy ; Jin, Yu ; Skudlark, Ann |
Institutions: | International Telecommunications Society (ITS) |
Subject: | Mobile customer experience | social media | text data mining | customer feedback |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | C89 - Data Collection and Data Estimation Methodology; Computer Programs. Other ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms |
Source: |
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