Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Year of publication: |
2015
|
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Authors: | Gaston-Breton, Charlotte ; Duque, Lola C. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 1/2, p. 212-237
|
Subject: | 99-ending prices | Decision-making style | Image effect | Promotional appeals | Promotional technique | Entscheidung | Decision | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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