Utilizing country image and well-known products for less-known products
Year of publication: |
2017
|
---|---|
Authors: | Woo, Hongjoo ; Jin, Byoungho ; Ramkumar, Bharath |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 29.2017, 5, p. 933-946
|
Publisher: |
Emerald Publishing Limited |
Subject: | South Korea | Country image | Apparel | Product category | Halo effect | Cell phones |
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