Utilizing the hierarchy structural fuzzy analytical network process model to evaluate critical elements of marketing strategic alliance development in mobile telecommunication industry
Year of publication: |
April 2018
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Authors: | Tang, Jia-Wei ; Hsu, Tsuen-Ho |
Published in: |
Group decision and negotiation. - Dordrecht : Springer, ISSN 0926-2644, ZDB-ID 1155213-X. - Vol. 27.2018, 2, p. 251-284
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Subject: | Marketing strategic alliance | Fuzzy linguistic preference relations | Analytical network process | Interpretation of structural model | Matrice d’ Impacts Croisés Multiplication Appliquée à un Classement | Mobile telecommunication | AHP-Verfahren | AHP approach | Strategische Allianz | Strategic alliance | Fuzzy-Set-Theorie | Fuzzy sets | Mobilkommunikation | Mobile communications |
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