Value co-creation, dynamic capabilities and customer retention in industrial markets
Year of publication: |
2017
|
---|---|
Authors: | Preikschas, Michael W. ; Cabanelas, Pablo ; Rüdiger, Klaus ; Lampón, Jesús F. |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 32.2017, 3, p. 409-420
|
Publisher: |
Emerald Publishing Limited |
Subject: | Value co-creation | Qualitative research | Business strategy | Customer retention | Dynamic capabilities | Industrial marketing |
-
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W., (2017)
-
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael, (2013)
-
Zhang, Jing, (2015)
- More ...
-
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W., (2017)
-
Fighting against the economic crisis : innovation in B-to-B markets through co-creation
Preikschas, Michael W., (2014)
-
Sustainable development and consumption : The role of trust for switching towards green energy
Mezger, Andrea, (2020)
- More ...