Value creation in virtual communities : the case of a healthcare web site
Ram Misra, Avinandan Mukherjee and Richard Peterson
Year of publication: |
2008
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Authors: | Misra, Ram ; Mukherjee, Avinandan ; Peterson, Richard |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 2.2008, 4, p. 321-337
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