Value creation or value destruction : conceptualizing the experiential nature of value-in-use
Year of publication: |
2022
|
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Authors: | Muhammad Farrukh Abid ; Shamim, Amjad ; Khan, Zaheen ; Khan, Imran |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 3, p. 583-601
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Subject: | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
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