Value innovation: a leap into the blue ocean
Year of publication: |
2005
|
---|---|
Authors: | Chan Kim, W. ; Mauborgne, Renée |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 26.2005, 4, p. 22-28
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Competitive strategy | Value analysis | Competitive advantage | Market position | Innovation |
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