Value, not Volume - Aligning prices with value boosts the bottom line.
Year of publication: |
2003
|
---|---|
Authors: | Klompmaker, Jay E. ; Rodgers, William H. ; Nygren, Anthony E. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 12.2003, 3, p. 45-48
|
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