Value proposition framework : implications for employer branding
Year of publication: |
September 2015
|
---|---|
Authors: | Sengupta, Atri ; Bamel, Umesh ; Singh, Pankaj |
Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 42.2015, 3, p. 307-323
|
Subject: | Employer branding | Internal employer branding | External employer branding | Value proposition framework | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Personalmanagement | Human Resource Management | Markenführung | Brand management |
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