Values, optimum stimulation levels and brand loyalty : new scales in new populations
Year of publication: |
1998
|
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Authors: | Burgess, Steven M. ; Harris, Mari |
Publisher: |
Ann Arbor, MI |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
Extent: | 39, [11] S |
---|---|
Series: | The Davidson Institute working paper series. - Ann Arbor, Mich., ZDB-ID 2252148-3. - Vol. 210 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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