Valuing new currencies : a framework for future research
Year of publication: |
2024
|
---|---|
Authors: | Raghubir, Priya |
Published in: |
New directions in behavioral pricing research. - New Jersey : World Scientific, ISBN 978-981-12-9222-4. - 2024, p. 1-28
|
Subject: | Behavioral Pricing | Preismanagement | Pricing strategy | Alternative Währung | Alternative currency |
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