Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
Year of publication: |
2004
|
---|---|
Authors: | Roehm, Harper ; Roehm, Michelle |
Published in: |
Marketing Letters. - Springer. - Vol. 15.2004, 4, p. 213-221
|
Publisher: |
Springer |
Subject: | variety-seeking | brand choice |
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