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Reinforcing the capability perspective of value-based selling a response to the commentary by Jaakkola, Frösén and Tikkanen on the paper "value-based selling: an organizational capability perspective"
Rajala, Risto, (2015)
Marketing performance assessment systems and the business context
Frösén, Johanna, (2013)
Effective forms of market orientation across the business cycle : a longitudinal analysis of business-to-business firms
Frösén, Johanna, (2016)