Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
Roland Mattmüller (Hrsg.)
| Year of publication: |
2010 ; 2., komplett überarb. und erw. Aufl.
|
|---|---|
| Other Persons: | Mattmüller, Roland (contributor) |
| Publisher: |
Frankfurt am Main : Dt. Fach-Verl. |
| Subject: | Distanzhandel | Distance selling | Marketing | Versandhandel |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
27 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 688 S Ill., graph. Darst. 25 cm, 1842 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 27 Beitr. - Literaturangaben |
| ISBN: | 3-86641-176-6 ; 978-3-86641-176-0 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003912424