Viewpoint: plotting a way forward for service research in and out of Africa
Alternative title: | Plotting a way forward for service research in and out of Africa |
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Year of publication: |
2022
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Authors: | Boshoff, Christo ; Adeola, Ogechi ; Hinson, Robert ; Heinonen, Kristina |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 4, p. 450-460
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Subject: | Africa | Conceptual | Culture | Ecosystem service | Empiricism | Experience-based research | Financial behavior | Managerial relevance | Transformative | Ubuntu |
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