Extent: | 1 Online-Ressource (7 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Kamaruddin, N. A In: Fikry, A In: Putit, L. 2019. Viral advertisement: Conceptualisation of factors affecting viral behaviour, J. Mgt. Mkt. Review 4 (2): 133 – 139 DOI:10.35609/jmmr.2019.4.2(5) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 15, 2019 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M37 - Advertising ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012866599