Viral Marketing OrWord-Of-Mouth Advertising On Internet- ATheoretical Framework
Year of publication: |
2006
|
---|---|
Authors: | Argan, Metin ; Argan, Mehpare Togay |
Published in: |
Anadolu University Journal of Social Sciences. - İktisadi ve İdari Bilimler Fakültesi. - Vol. 6.2006, 2, p. 231-250
|
Publisher: |
İktisadi ve İdari Bilimler Fakültesi |
Subject: | Viral marketing | marketing on internet | word-of-mouth communication |
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