Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Year of publication: |
2023
|
---|---|
Authors: | Branca, Generoso ; Resciniti, Riccardo ; Loureiro, Sandra Maria Correia |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 3, p. 596-609
|
Subject: | consumer evaluation | packaging | sensory cues | structural cues | sustainability | virtual reality | willingness to pay a premium price | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenartikel | Brand | Virtuelle Organisation | Virtual organization |
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