Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
Year of publication: |
2023
|
---|---|
Authors: | Mishra, Satyam ; Mishra, Anubhav ; Dubey, Ashish ; Dwivedi, Yogesh K. |
Published in: |
Industrial Management & Data Systems. - Emerald Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 124.2023, 1, p. 212-252
|
Publisher: |
Emerald Publishing Limited |
Subject: | Virtual reality | Purchase intention | Attitude | Experience | Behavioural intention |
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