Visionary competence for long-term development of brands, products, and services : the trend receiver concept and its first applications at Audi
Year of publication: |
December 2015
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Authors: | Hofmann, Rupert |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 101.2015, p. 83-98
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Subject: | Trend receiver | Visionary competence | Agents of the new | Diffusion and normalization | Tailor-made search profile | Premium treatment | Reflective judgment | Trend | Kompetenz | Competence |
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