Voluntary pricing mechanisms for green product purchase : altruistic versus self-enhancing consideration
Year of publication: |
2019
|
---|---|
Authors: | Tripathi, Avinash ; Pandey, Neeraj |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 2, p. 198-217
|
Subject: | Pay-What-You-Want (PWYW) | Mark-Off-Your-Own-Price (MOYOP) | environment protection | self-interest | green products | Öko-Produkt | Sustainable product | Theorie | Theory | Umweltschutz | Environmental protection | Preismanagement | Pricing strategy | Altruismus | Altruism | Eigeninteresse | Self-interest | Konsumentenverhalten | Consumer behaviour | Umweltmanagement | Environmental management |
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