Vulnerable consumers in the "fourth age" : theoretical reflections upon the case of Sandra Bem
Year of publication: |
March 2016
|
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Authors: | Stone, Tim ; Gould, Stephen J. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 3/4, p. 386-392
|
Subject: | Consumer vulnerability | "fourth age" consumption | Alzheimer's disease | terror management theory | self-consciousness | Sandra Bem | Konsumentenverhalten | Consumer behaviour |
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