Walking the Hedonic Product Treadmill : Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product
Year of publication: |
[2009]
|
---|---|
Authors: | Raghunathan, Rajagopal |
Other Persons: | Irwin, Julie R. (contributor) |
Publisher: |
[2009]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Notes: | In: Journal of Consumer Research, Vol. 28, 2001 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 9, 2009 erstellt |
Classification: | C91 - Laboratory, Individual Behavior ; D12 - Consumer Economics: Empirical Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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