I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context
Year of publication: |
2009
|
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Authors: | Thota, Sweta Chaturvedi ; Biswas, Abhijit |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 1, p. 123-136
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Subject: | Werbung | Advertising | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour |
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