If I want you to like me, should I be like you or unlike you? : the effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making
Year of publication: |
2012
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Authors: | Papyrina, Veronika |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 6, p. 467-476
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Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Soziale Beziehungen | Social relations | Arbeitsgruppe | Team |
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