Wanting even more : acquisition procedure motivates continued reward acquisition
Year of publication: |
August 2016
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Authors: | Zhang, Yan ; Gao, Leilei |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 2, p. 230-245
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Subject: | acquisition procedure | effort | reward | motivation | sense of achievement | Übernahme | Takeover | Leistungsmotivation | Work motivation | Motivation | Leistungsanreiz | Performance incentive |
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