“We” are Different : Exploring the Diverse Effects of Friend and Family Accessibility on Consumers' Product Preferences
Year of publication: |
2020
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---|---|
Authors: | Fei, Xianzheng ; You, Yanfen ; Yang, Xiaojing |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2020, 3 (15.01.), p. 543-550
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Publisher: |
Wiley |
Saved in:
Online Resource
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