We've shopped before : exploring instructions as an influence on mystery shopper reporting
Year of publication: |
November 2018
|
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Authors: | Porter, Michael C. ; Heyman, James E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 12-20
|
Subject: | Mystery shopping | Customer service | Consumer experience | Konsumentenverhalten | Consumer behaviour | Kundenservice | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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