Weapons of mass intrusion: the leveraging of ambush marketing strategies
Year of publication: |
2014
|
---|---|
Authors: | Anthony Carrillat, François ; Colbert, Francois ; Feigné, Matthieu |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 48.2014, 1/2, p. 314-335
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Identification | Inference | Sponsorship | Activation | Ambush | Interference |
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