Web metrics for retailers
Year of publication: |
2003
|
---|---|
Authors: | Teltzrow, Maximilian ; Günther, Oliver |
Published in: |
E-commerce and web technologies : 4th international conference, EC-Web Prague, Czech Republic, September, 2 - 5, 2003 ; proceedings. - Berlin : Springer, ISBN 3-540-40808-8. - 2003, p. 328-338
|
Subject: | Einzelhandel | Retail trade | Social Web | Social web | Performance-Messung | Performance measurement | Electronic Commerce | E-commerce | Website | Konsumentenverhalten | Consumer behaviour |
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