Werbekontaktanalysen
Year of publication: |
2008
|
---|---|
Authors: | Koch, Jörg |
Published in: |
Organisation und praktische Anwendung. - Düsseldorf : Symposion Publ., ISBN 3-936608-85-7. - 2008, p. 417-433
|
Subject: | Marktforschung | Market research | Werbeträger | Advertising media | Werbeplanung | Advertising planning | Controlling | Management control |
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