Werbung
Year of publication: |
1993
|
---|---|
Authors: | Ronte, Dieter |
Other Persons: | Bonus, Holger (contributor) |
Published in: |
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik. - Tübingen : Mohr, ISSN 0072-9566, ZDB-ID 2560-4. - Vol. 38.1993, p. 243-259
|
Subject: | Werbung | Advertising | Verhaltensökonomik | Behavioral economics | Theorie | Theory |
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