Werbung und Werbeforschung
Paul W. Meyer
| Year of publication: |
1985
|
|---|---|
| Authors: | Meyer, Paul W. |
| Published in: | |
| Publisher: |
Augsburg : Lehr- u. Forschungsteam Marketing an der Univ. Augsburg |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | V, 170 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Sammlung ; Collection of articles written by one author |
| Language: | German |
| ISBN: | 3-921953-15-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010207570