Whale hunting : how to land big sales and transform your company

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Huntinggives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.