What did you do in the Great Paradigm War? Notes from the other side
Year of publication: |
2014
|
---|---|
Authors: | Sherry, John |
Other Persons: | Mark Tadajewski, Professor (ed.) |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 6.2014, 3, p. 405-413
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Biography | History of marketing theory | History of marketing thought |
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