What drives and mediates organic food purchase intention : an analysis using bounded rationality theory
Year of publication: |
2021
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Authors: | Ashraf, Mohammad Ali |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 33.2021, 2, p. 185-216
|
Subject: | Bounded rationality | consumer attitude | organic food purchase intent | perceived social support | self-efficacy | Bio-Lebensmittel | Organic food | Begrenzte Rationalität | Konsumentenverhalten | Consumer behaviour |
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