What exactly is marketing and public policy? : insights for JPPM researchers
Year of publication: |
2022
|
---|---|
Authors: | Andrews, J. Craig ; Burton, Scot ; Gundlach, Gregory T. ; Hill, Ronald Paul ; Kees, Jeremy ; Netemeyer, Richard G. ; Walker, Kristen L. |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 41.2022, 1, p. 10-33
|
Subject: | marketing and public policy | policy process | research contributions |
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