What if Web site editorial content and ads are in two different languages? : a study of bilingual consumers' online information processing
Year of publication: |
2012
|
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Authors: | Li, Cong ; Kalyanaraman, Sriram |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 3, p. 198-206
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Subject: | Online-Marketing | Internet marketing | Mehrsprachigkeit | Multilingualism | Englisch (Sprache) | English (Language) | Chinesisch | Chinese | Informationsverhalten | Information behaviour | Marktforschung | Market research |
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