What Kids Buy and Why
Year of publication: |
2000
|
---|---|
Authors: | Laidler, Patricia |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 4, p. 358-372
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product development | Advertising | Marketing strategy | Consumer marketing | Children |
Saved in:
Online Resource
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