What kind of product does the person who feel nostalgia buy? Examine the effect of product types
| Year of publication: |
2019
|
|---|---|
| Authors: | Chung, Hyunseung |
| Published in: |
Global Business & Finance Review (GBFR). - Seoul : People & Global Business Association (P&GBA), ISSN 2384-1648. - Vol. 24.2019, 3, p. 43-50
|
| Publisher: |
Seoul : People & Global Business Association (P&GBA) |
| Subject: | Nostalgia | Experience based | Product based | Purchase intention |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.17549/gbfr.2019.24.3.43 [DOI] 1681978601 [GVK] hdl:10419/224428 [Handle] |
| Source: |
Persistent link: https://www.econbiz.de/10012286684