What makes a brand manager effective?
Year of publication: |
2014
|
---|---|
Authors: | Cui, Annie Peng ; Hu, Michael Y. ; Griffith, David A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 2, p. 144-150
|
Subject: | Brand management | Intangible capital | Capabilities | Brand manager | SEM | Führungskräfte | Managers | Markenführung |
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