What makes a good theory practical?
Year of publication: |
December 2016
|
---|---|
Authors: | Calder, Bobby J. ; Tybout, Alice M. |
Other Persons: | Zaltman, Gerald (contributor) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 6.2016, 3/4, p. 116-124
|
Subject: | Imagination | Theory | Applied research | Interventions | Practitioners Realism |
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